Pulseroll

Pulseroll are industry leaders in producing vibration training, recovery and fitness equipment suitable for everybody. Whether you're into your sport or fitness, suffer from general aches and pains or just fancy the satisfaction and relaxation of a deep tissue massage at home or on-the-go! Partnered with boxing titan Anthony Joshua, Pulseroll continue to develop innovative vibration training technology within the health and wellbeing space.

We were tasked with managing their PR output, including press and media coverage, unique activations, influencer marketing, outdoor media marketing, and celebrity engagement. Amongst our many activations with the brand, a solid favourite was Pulseroll's Virtual Fitness Day - which was held during the height of the Coronavirus pandemic, when the UK was on lockdown.

In just three weeks we developed a full 12 hour fitness schedule of influencers, celebrities and fitness specialists that hosted 1 hour workout slots throughout the day, live-streamed for free across the Pulseroll website as well as their social media channels, encouraging the public to embrace home workouts while also offering a unique virtual event that everybody could get involved in - in turn driving huge volumes of traffic to the Pulseroll website leading to a huge spike in product sales.

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