Mirror Image Style x Jazz Franks

Manchester-based online fashion retailer Mirror Image Style brought us on-board quite urgently, following some earlier difficulties in their plans. Our campaign included signing a new celebrity to collaborate on a fashion line with the brand, content creation for the newly developed line, and a launch party to kick the line off in style.

Within just one month, we signed actress Jazmine Franks to the campaign, who is most recognised for her eight-year role on Hollyoaks. We're happy to report that since then, Jazz has joined the Weird PR team for her own personal PR and management. 

Following the team getting to work on creating the party dress collection, we organised a content creation shoot to be used in all promotion for the brand including e-commerce, marketing, social media and press. We also connected Mirror Image Style with our client Rose & Caramel who became the gift bag sponsor and provided spray tans for all of the models during the shoot and for the launch event.

The launch was a roaring success, with celebrity guests including, Coronation Street actress and Celebrity X Factor superstar Victoria Ekanoye, Geordie Shore star Chloe Ferry, model Rhian Sugden and Big Brother cast member Chanelle McCleary. Love Island star Cally Jane and X Factor's Sean Miley Moore, not only attended the event but also performing as part of the night's entertainment.